Goodwin, D.R. and Priyadarshni, Jyothsan K <br/><br/>
Measuring brand recall in print media advertising: a study of selected brands of personal care industry 
 2009 

 -  2009 
 - 22-28  V.  39  Issue.   10 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Media Advertising;Advertising;Brand;Print Media;Personal care industry;