Pongiannan, K <br/><br/>
Perception towards memorability of advertisements on TV - a descriptive study 
 2009 

 -  2009 
 - 35-40  V.  39  Issue.   9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Advertisement;Tv Adds;Media;