Bhattacharyya, Pinaki Ranjan and Mazumdar, Sitanath <br/><br/>
Factors responsible for choice of FMCG products: a case study of the consumers of dental care products 
 2009 

 -  2009 
 - 23-27  V.  39  Issue.   8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Dental care;Dental care products;FMCG Products;