TY  - BOOK
AU  - Bhattacharyya, Pinaki Ranjan and Mazumdar, Sitanath
TI  - Factors responsible for choice of FMCG products: a case study of the consumers of dental care products
PY  - 2009///
KW  - Marketing
KW  - Dental care;Dental care products;FMCG Products
ER  -