Sastry, B.V.H. Kameswara and Chandrasekhar, D.V <br/><br/>
Innovative marketing practices suiting the current social behavior of Indian customers 
 2009 

 -  2009 
 - 22-26  V.  39  Issue.   9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Social behaviour;Innovative marketing;India;