Singhal, Shashi <br/><br/>
Advertising in multiplexes: brand theatre 
 2009 

 -  2009 
 - 10-14  V.  39  Issue.   11 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Advertisiment;Brand;India;