Lodish, Meonard M. and Mela, carl F. <br/><br/>
If brands are built over years, why are they managed over quarters? 
 2007 

 -  2007 
 - 94-102  V.  2  Issue.   7/8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management
<br/><br/><label>Subjects--Index Terms: </label>Business management;Branding;Price promotion;Wal-Mart;