Gourville, John T. <br/><br/>
Eager sellers and stony buyers: understanding the psychology of new product adoption 
 J5162  2006 

 -  2006 
 - 98-106  V.  84  Issue.   6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Product Managment
<br/><br/><label>Subjects--Index Terms: </label>New Product Management;Psychology of consumer;Consumer behaviour