Satish Kumar, R <br/><br/>
CRM as a Catalyst for building brands 
 J5113  2005 

 -  2005 
 - 172-179  V.  3  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Brand;Customer Relationship Management(CRM);