Annamalai, Vijayanand <br/><br/>
Comparative advertisements consumer Behaviour and strategy 
 J7836  2006 

 -  2006 
 - 220-240  V.  4  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Consumer Behaviour;Strategy;