Venkatesakumar, Ramakrishnan et al. <br/><br/>
Buyer uncertainty and product attribute evaluations 
 2009 

 -  2009 
 - 162-172  V.  7  Issue.   3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Incertanity;Consumer behaviour;Product attribtes;FMCG Products;