Mani, Rajan and Menon, Mohandas J. <br/><br/>
Millennium of choice a case study 
 J8499  2008 

 -  2008 
 - 232-237  V.  6  Issue.   4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Brand proliferation;Customer loyalty;Deal proneness;Market strategy and tactics;Just satisfied;Customer;Relationship marketing;