Roy, Dilip et al. <br/><br/>
Determination of the learning effects of brands through markovian analysis of brand switching 
 J8498  2008 

 -  2008 
 - 75-82  V.  6  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Learning effect;Brand;Markovian analysis;Brand switching;