Das, P.K. <br/><br/>
Create hype through word of mouth communication 
 J8499  2008 

 -  2008 
 - 78-83  V.  6  Issue.   3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Create hype;Word of mouth communication;