Sarangapani, A and Mamatha, T <br/><br/>
Indian rural consumer buying behaviour with reference to FMCGs: an empirical study 
 2009 

 -  2009 
 - 198-227  V.  7  Issue.   4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Consumer buying behaviour;Buying behaviour;Consumer behaviour;Rural consumer buying behaviour;Bargaining;Retail market;India;