Aufreiter, Nora A. et al. <br/><br/>
Better branding 
 2003 

 -  2003 
 - 29-39  V.    Issue.   4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Finance
<br/><br/><label>Subjects--Index Terms: </label>Branding;Brands identity;Mobile phone;