Mazumdar, S and Dasgupta, Rajkumar <br/><br/>
Brand Pruning: a wisely used tool in the marketers arsenal 
 2006 

 -  2006 
 - 05-24  V.  5  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Brand;Brand Pruning;