Banerjee, Saikat <br/><br/>
Differentiation in a niche market: a case of Herts India Ltd 
 2006 

 -  2006 
 - 90-101  V.  5  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Niche Market;Hertz India Ltd;India;Car Industry;Car rental Industry;