Mann, B. S. and  Singh, Raghbir <br/><br/>
Building brand relationships throught value for money an Indian perspective 
 2004 

 -  2004 
 - 100-111  V.  3  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Brands;Loyalty;Consumer behviour;