Mishra, Devesh and Deb, Madhurima Impact of customer relationship management variables on real estate marketing to mid and low socioeconomic classes J8133 2007 - 2007 - 1-13 V. 1 Issue. 2 Subjects--Topical Terms: Management Subjects--Index Terms: CRM;fuzzy logic;Orness;Needs;Motivation;Beliefs;Knowledge;Demographics;Customer value;Attitudes;