Simakova, Elena and Neyland, Daniel <br/><br/>
Marketing mobile futures:assembling constituencies and creating compelling stories for an emerging technology 
 2007 

 -  2007 
 - 91-116  V.  8  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Compelling;Constituencies;Mobility;Radio Frequency Identification(RFID);