Rossiter, John R and Foxall, Gordon R <br/><br/>
Hull spence behavior theory as a paradigm for consumer behavior 
 2008 

 -  2008 
 - 123-141  V.  08  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Behavioral output variables;Hull spence behavior theory(HSBT);Major intervening variables;Performance equations;Supplementary intervening variables;