OMalley, Lisa Et al <br/><br/>
Death of a metaphor:reviewing the marketing as relationships frame 
 2008 

 -  2008 
 - 167-187  V.  08  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Interpersonal relationship metaphor;Relationship marketing;Social exchange theory;