Waeraas, Arild <br/><br/>
Can public sector organisations be coherent corporate brands? 
 2008 

 -  2008 
 - 205-221  V.  08  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Theory
<br/><br/><label>Subjects--Index Terms: </label>Corporate branding;Organisational identity;Organisational values;Public organisations;