Tadajewski, Mark <br/><br/>
Incommensurable paradigms cognitive bias and the pilitics of marketing theory 
 2008 

 -  2008 
 - 273-297  V.  8  Issue.   3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing Theory;Multiple paradigm research;Paradigm incommensurability;