Cass, O Aron <br/><br/>
Resource based view of the political party and value creation for the voter citizen an integrated framework for political marketing 
 2009 

 -  2009 
 - 189-208  V.  9  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Elections;Political marketing;Political parties;Resource based view;Value creation;