Smith, Gareth and French, Alan <br/><br/>
Political brand a consumer perspective 
 2009 

 -  2009 
 - 209-226  V.  9  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Consumer memory;Functions;Future;Political brand;