Hughes, Andrew and Dann, Stephen <br/><br/>
Political marketing and stakeholder engagement 
 2009 

 -  2009 
 - 243-256  V.  9  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing definition;Marketing mix;Political marketing definition;Stakeholders;2007 American marketing association definition;