Chernatony, Leslie de <br/><br/>
Towards the holy grail of defining brand 
 2009 

 -  2009 
 - 101-105  V.  9  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Brand definition;Brand meanings;Evolving brand spectrum;