Burmann, Christoph et al. <br/><br/>
Towards an identity based branding 
 2009 

 -  2009 
 - 113-118  V.  9  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Brand identity;Brand image;Brand management;Brand strategy;Inside out;Outside in;Value creation;