Huber, Frank et al. <br/><br/>
When brands get  branded 
 2009 

 -  2009 
 - 131-136  V.  9  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Brand misconduct;Brand relationships;Crisis management;