Glynn, Mark <br/><br/>
Integrating brand retailer and end  customer perspectives 
 2009 

 -  2009 
 - 137-140  V.  9  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Channel relationships;Manufactuers brands;Retailers;