Fasolo, Barbara et al. <br/><br/>
Escaping the tyranny of choice: when fewer attributes make choice easier 
 J8086  2007 

 -  2007 
 - 13-26  V.  7  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Choice;Choice tyranny;Consumer choice;Fast and frugal heuristics;Information overload;Internet shopping;Multi criteria making;Too much choice;Preference;