Collier, Joel E. and Bienstock, Carol C. <br/><br/>
Analysis of how nonresponse error is assessed in academic marketing research 
 J8086  2007 

 -  2007 
 - 163-183  V.  7  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Assessment measures;Content analysis;Marketing research;Nonresponse error;