Brodie, Roderick J. <br/><br/>
From goods to service branding: an integrative perspective 
 2009 

 -  2009 
 - 107-111  V.  9  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Brand;Cutomer experience;Integrative perspective;Service marketing;Value creation;