Busemeyer, Jerome R. et al. <br/><br/>
Context effects and models of preferential choice: implications for consumer behavior 
 J8086  2007 

 -  2007 
 - 39-58  V.  7  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Attraction;Choice models;Compromise;Reference point;Similarity;