Jones, Sandra C. <br/><br/>
Implications of behavioral decision theory for health marketing 
 J8086  2007 

 -  2007 
 - 75-91  V.  7  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Behavioral decision theory;Health behaviour;Health marketing;Price bundling;Prospect theory;Temporal preferences;