Cova, Bernard and dalli, Daniele <br/><br/>
Working consumers: the next step in marketing theory? 
 2009 

 -  2009 
 - 315-339  V.  9  Issue.   3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Co-creation;Co-production;Double exploitation;Immaterial labour;Primary sociality;Second sociality;Marketing theory;