Goldenberg, Jacob et al. <br/><br/>
Talk of the network: a complex systems looks at the underlying process of word of mouth 
 J6287  2001 

 -  2001 
 - 211-223  V.  12  Issue.   3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Word of mouth;Social networks;Cellular automata;Complex systems;