Krishnamurthy, Sandeep <br/><br/>
Effect of provision points on generic advertising funding 
 J6287  2001 

 -  2001 
 - 315-325  V.  12  Issue.   4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Cooperative marketing;Generic advertising;Free riding;Provision point;Experimental economics;