Soman, Dilip and Cheema, Amar <br/><br/>
Effects of windfall gains on the sunk cost effect 
 J6286  2001 

 -  2001 
 - 51-62  V.  12  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Mental accounting;Sunk cost effect;Windfall gains;Consumption and choice decisions;