Muthukrishnan, A.V. et al. <br/><br/>
Piecemeal approach to comparative advertising 
 J6286  2001 

 -  2001 
 - 63-73  V.  12  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Comparative advertising;Deception;Inference;