Moorthy, Sridhar and Zhao, Hao <br/><br/>
Advertising spending and perceived quality 
 J6285  2000 

 -  2000 
 - 221-233  V.  11  Issue.   3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Advertising spending;Perceived quality;