Obermiller, Carl and Spangenberg, Eric R. <br/><br/>
On the origin and distinctness of skepticism toward advertising 
 J6285  2000 

 -  2000 
 - 311-322  V.  11  Issue.   4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Skepticism;Advertising;Intergenerational;