Kiecker, Pamela et al. <br/><br/>
Different ways of seeing how gender differences in information processing influence the content analysis of narrative texts 
 J6284  2000 

 -  2000 
 - 49-65  V.  11  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Gender differences;Qualitative data;Coder effects;