Waarts, Eric and Wierenga, Berend <br/><br/>
Explaining competitors reactions to new product introductions the roles of event characteristics managerial interpretation and competitive context 
 J6284  2000 

 -  2000 
 - 67-79  V.  11  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Competitive response;Managerial decision making;New product introductions;