Taylor, Kimberly A. <br/><br/>
Explaining individural and task differences in consumer attitudes toward ambiguity 
 J6284  2000 

 -  2000 
 - 117-127  V.  11  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Ambiguity;Risk attitude;Decision models;Confidence;