Wedel, Michel et al. <br/><br/>
Discrete and continuous representations of unobserved heterogeneity in choice modeling 
 J6283  1999 

 -  1999 
 - 219-232  V.  10  Issue.   3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Mixing distributions;Multinomial logit;Multinominal probit;Markov China monte carlo;Simulated likelihood;