Creyer, Elizabeth H. and Ross, William T. <br/><br/>
Development and use of a regret experience measure to examine the effects of outcome feedback on regret and subsequent choice 
 J6283  1999 

 -  1999 
 - 379-392  V.  10  Issue.   4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Regret experience;Outcome;Subsequent choice;