Raju, Jagmohan S. and Dhar, Sanjay K. <br/><br/>
Note on the relationship between firm diversification and corporate advertising expenditures 
 J6282  1999 

 -  1999 
 - 35-49  V.  10  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Corporate advertising;Diversification;Advertising;